Condiment brand Hidden Valley launched a vegan version of its iconic ranch dressing without fanfare on January 5. The bottle was spotted at a Food City grocer, and the photo spread across various vegan social media platforms to alert the masses. Both Instagram user @bigboxvegan and YouTube content creator Russel Heiman (@rollercoastervegan) confirmed that the condiment is vegan, which was then affirmed by a Hidden Valley spokesperson.
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The Hidden Valley Plant Powered Ranch will be distributed nationwide by April 2021 and sold alongside the non-vegan dressings. Each 12oz bottle has a suggested retail price of $3.49.
Hidden Valley is one of many commercial brands breaking into the vegan ranch category. Simple Truth, Trader Joe’s, Primal Kitchen, and Whole Foods offer name-brand plant-based ranch dressings. Other vegan options include dressings and dips from Follow Your Heart and Daiya.
Tanya Flink is an Orange County journalist willing to run for vegan food. She’s written for several plant-based publications, including VegNews, Organic Authority, EcoSalon, and LIVEKINDLY. She currently serves as the Content Manager for Switch4Good.
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