Go to the main content Menu
Vegan Mob
Food & Drink San Francisco
Cayla White Cayla White

Black-Owned Vegan Business Spotlight: Vegan Mob

Vegan Mob began with owner and founder Toriano Gordon giving out free vegan gumbo on a street corner in early 2019. Less than seven months of pop-ups and farmers markets later, the brick-and-mortar restaurant opened its doors in Oakland and has been cranking out next-level vegan BBQ and soul food ever since. How did Gordon manage to build this small dream into a profitable restaurant in less than a year? You’re not the only one who wants to know. Gordon credits his success to making quick decisions and never giving up.

A Local Success Story

After going vegan for his health a few years ago, Gordon noticed several benefits and made it a mission to share these benefits with others near him. A San Francisco native, Gordon has always been plugged into the local community. His two-decade-long rapping career started and grew there, and he spent ten years helping at-risk and formerly incarcerated kids in the area. Needless to say, the Bay Area holds a special place in his heart, and Vegan Mob is already on track to become an iconic name in Oakland and San Francisco. The Oakland location has been open for less than a year and a half, and Gordon is already looking at real estate in San Francisco to open up a second location.

How did this pop-up turned brick-and-mortar take off so fast? Just check out their Instagram (@officialveganmob) and you’ll see the dedication and love the restaurant has received from the community. Celebrities, food critics, local residents, and even out-of-staters can’t leave enough rave reviews for the food, and Gordon’s unrelenting positivity and dedication shines through.

So resounding was the support for Vegan Mob that on their grand opening in October of 2019, they sold out of everything … in three hours! In those early days, it wasn’t uncommon for customers to wait hours for their food, with a constant line stretching around the block. While you’re still likely to see that long line around the corner, Vegan Mob has expanded and regularly cranks out orders for a full (outdoor) house.

Vegan Mob

The Flavors

The menu boasts all of the classic BBQ fixings, offering small, large, and combo plates so you can choose your favorite proteins and sides to fill up your plate. The protein offerings include Spicy Fried Chicken, Fried Shrimp, Brisket, Links, and Rib Tips (yes, vegan rib tips!) Pro tip? Don’t sleep on the Smackaroni, and make sure to load up on at least one portion of Brisket. Grab a slice of Sweet Potato Pie to finish it off, and you’re in for a glorious food coma that will be well worth it.

But Vegan Mob is more than just BBQ. Filipino and Mexican fusion flavors decorate the menu, making this truly a one-stop-shop for all your vegan cravings. They have tacos stuffed with Impossible meat, cheese, fixings, and their famous “mob” sauce. They have fried lumpia served with garlic fried rice. They even have a battered and deep-fried grilled cheese sandwich, which we’ve been told absolutely must be enjoyed with a side (or three) of mob sauce.

Make sure you check out those specials too. Past rotating weekend offerings have included a Garlic Prawn Barbequito, Shrimp Alfredo Fries, and a Fried Chicken Po’Boy.

Vegan Mob

Where to Find Vegan Mob

Vegan Mob is located at 500 Lake Park Ave in Oakland, California and Gordon plans to stay there as long as the land is available. He has made it known that he’d like to find secondary premises in San Francisco, and—while that hasn’t happened yet—he just announced that the Vegan Mob food truck will be popping up at Valencia and 185th St in San Francisco. The tentative opening date is set for March 20th.

The Oakland location is open from 11am-9pm Tuesday-Sunday. It’s a takeout-only concept, so while you can’t dine outside, you can skip the line by ordering ahead on their website. If you’re looking for delivery, check out the Vegan Mob on Caviar, and keep an eye on their Instagram to see what new locations the Vegan Mob food truck will be hitting up next!

Cayla White


Cayla is an event planner, copywriter, catering manager, and vegan foodie. If she’s not working, she’s probably catching one of her favorite composers in concert, riding her bike to the movies, watching a gorgeous sunset at the bluff in Long Beach, or convincing her girlfriend to go out to eat at another vegan restaurant … again.

Articles by Cayla

More from VegOut

See the article alpha foods just launched a youtube series co-hosted by drag icon monét x change

Alpha Foods Just Launched a YouTube Series Co-Hosted by Drag Icon Monét X Change

Tune in every week for a new episode of The Plant-Based Way with Monét.

Allie Mitchell Allie Mitchell
Alpha Foods
See the article nadamoo! scoop shop in austin, texas to close this week

NadaMoo! Scoop Shop in Austin, Texas to Close This Week

The vegan ice cream shop will be indefinitely closing its brick-and-mortar location on February 27.

Cayla White
See the article this self-taught los angeles baker makes lizzo-approved vegan cinnamon rolls

This Self-Taught Los Angeles Baker Makes Lizzo-Approved Vegan Cinnamon Rolls

Baked by Yoga is killing the vegan dessert game!

Allie Mitchell Allie Mitchell
Baked by Yoga
Food & Drink Los Angeles
See the article san diego’s kula ice cream expands to grocery stores across california

San Diego’s Kula Ice Cream Expands to Grocery Stores Across California

The San Diego-based vegan ice cream brand is now available in grocery stores in Loma Linda, Chino, and Rancho Mirage, with more expansion plans in the future.

Cayla White
Kula Ice Cream
See the article 22 black-owned vegan food brands to support right now

22 Black-Owned Vegan Food Brands to Support Right Now

From pancakes and granola to chips and cheese sauce, there are so many great products to try from these businesses.

Allie Mitchell Allie Mitchell
Egunsi Foods
Food & Drink
See the article ihop adds vegan breakfast sandwich to menu in nyc

IHOP Adds Vegan Breakfast Sandwich to Menu in NYC

The new fast-casual branch of IHOP has added a fully vegan breakfast sandwich to the menu at its New York location.

Cayla White
News New York
See the article new women-owned allergy-friendly online grocer basquet to launch this spring

New Women-Owned Allergy-Friendly Online Grocer Basquet to Launch This Spring

Basquet specializes in offering a selection of sustainable products to those avoiding the top allergens, including a variety of products suitable for vegans.

Cayla White
See the article 10 black-owned vegan restaurants to support in atlanta

10 Black-Owned Vegan Restaurants to Support in Atlanta

Come along as we explore all of the tasty Black-owned vegan and vegan-friendly spots Atlanta has to offer!

Kayla Pasko
Slutty Vegan
Food & Drink Atlanta
See the article michigan’s first vegan wine club launches in metro detroit

Michigan’s First Vegan Wine Club Launches in Metro Detroit

Vegan deli and catering company Chive Kitchen adds wine club to its list of offerings.

Anja Grommons Anja Grommons
Chive Kitchen
News Detroit
See the article chef tomi makanjuola releases new cookbook vegan nigerian kitchen

Chef Tomi Makanjuola Releases New Cookbook Vegan Nigerian Kitchen

The cookbook features 100 vegan recipes from various Nigerian tribes and regions.

Cayla White
Vegan Nigerian Kitchen
See the article 5:55 burgers & fries is serving up affordable vegan food in los angeles

5:55 Burgers & Fries Is Serving up Affordable Vegan Food in Los Angeles

Everything on the menu at 5:55 is under $11.11!

Cayla White
5:55 Burgers & Fries
News Los Angeles
See the article meat alternative company meati launches for pre-order, sells out in 24 hours

Meat Alternative Company Meati Launches for Pre-Order, Sells Out in 24 Hours

There’s a new vegan meat in town and customers are stocking up!

Anja Grommons Anja Grommons


We’ll keep you updated on new information,
upcoming events, and the best deals in your area.

By signing up you agree to receive emails from VegOut Magazine
and accept our terms of use, privacy policy, and cookie policy.

Subscribe Now

Get the premier vegan food and lifestyle magazine delivered to your door (or inbox!)
Order the magazine!
The Holiday Issue


The Holiday Issue

Subscribe Now

Order the magazine!


By signing up you agree to receive emails from VegOut Magazine
and accept our terms of use, privacy policy, and cookie policy.




The Most